Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
Blog Searchresults
The Code Trap: Why Vibe Coding Can Become the Most Expensive Decision in Your MarTech Stack
"We'll build that in-house" – a sentence with consequences With the rise of increasingly powerful AI agents and vibe coding tools, we hear this sentence more often than ever: "We ...
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In the Age of AI Agents, Systems of Record Gain Strategic Importance
Why AI Puts Interchangeable SaaS Under Pressure and Marketing Needs a True Single Source of Truth The discussion around AI Agents and Large Language Models is often oversimplified. Many hear ...
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Marketing Effectiveness: How Data-Driven Practices Maximize Media Impact
Marketing departments today are under immense pressure: budgets must be deployed more transparently and efficiently, while teams simultaneously struggle with increasing workloads despite a wide range of automation tools. Yet ...
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5 campaign management challenges - how can a media operations platform help?
The complexity of digital advertising has reached new heights in 2025. As marketing teams juggle an ever-growing number of channels, platforms, and data sources, one thing becomes increasingly clear: efficient ...
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AI-powered marketing measurement and Marketing Mix Modelling platforms: a panacea or a black box?
The marketing world is abuzz with the possibilities of artificial intelligence. Especially in the areas of marketing measurement and Marketing Mix Modelling (MMM), new AI-powered platforms promise a revolution: faster ...
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Feature Selection for Marketing Mix Modelling using Boruta Algorithm
Any new Marketing Mix Modelling (MMM) project starts with thorough preparation steps: before we even collect and process the input data, we need to decide which data is relevant and ...
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