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Marketing teams today face immense pressure: budgets must be used more efficiently while teams struggle with an ever-growing flood of data. Yet true insights are often missing — and decisions ...

The complexity of digital advertising has reached new heights in 2025. As marketing teams juggle an ever-growing number of channels, platforms, and data sources, one thing becomes increasingly clear: efficient ...

The marketing world is abuzz with the possibilities of artificial intelligence. Especially in the areas of marketing measurement and Marketing Mix Modelling (MMM), new AI-powered platforms promise a revolution: faster ...

Any new Marketing Mix Modelling (MMM) project starts with thorough preparation steps: before we even collect and process the input data, we need to decide which data is relevant and ...

The marketing world is evolving rapidly, and technology is a central driver. In 2025, three major trends are in focus: Artificial Intelligence (AI) as a game changer, the balance between ...

The MarTech Summit once again proved to be a must-attend event for marketing and technology professionals. With a strong focus on in-house processes, artificial intelligence, and data quality, the discussions ...