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Marketers often have a veritable flood of data at their disposal, which offers the opportunity to implement data-driven marketing. However, in order to provide added value, data must be collected, ...

In the search for the right MarTech solution, companies are faced with the decision to buy a ready-made, market-adapted software product or to develop a tool themselves. Both options have ...

To keep up with the complexity and speed of today's marketing, to be successful and even more satisfied with their own work, marketers need to adopt new ways of working. ...

To continue the deep dive into the topic of the carbon footprint of advertising, we have investigated the status quo on Audio and Outdoor (OOH) advertising. Both OOH and Audio ...

In this article, you will learn about the different attribution models and their advantages and disadvantages. A special focus is placed on machine learning, which enables media mix modeling (MMM) ...

BBC reports 1.6 billion tons of greenhouse gas emitted globally in the process of running and serving our digital infrastructure. If we divide it among all internet users worldwide, it ...