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Too much spending, too little advertising impact. The complexity of the channel mix is increasing and, at the same time, the boundaries between offline and online are blurring: Marketers are ...

High manual workload, low data transparency, and the need for improving quality management were the main reasons that in 2021 DER Touristik started investigating tools that will help to step ...

Marketers often have a veritable flood of data at their disposal, which offers the opportunity to implement data-driven marketing. However, in order to provide added value, data must be collected, ...

In the search for the right MarTech solution, companies are faced with the decision to buy a ready-made, market-adapted software product or to develop a tool themselves. Both options have ...

To keep up with the complexity and speed of today's marketing, to be successful and even more satisfied with their own work, marketers need to adopt new ways of working. ...

To continue the deep dive into the topic of the carbon footprint of advertising, we have investigated the status quo on Audio and Outdoor (OOH) advertising. Both OOH and Audio ...