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The whole idea of social media is based on interaction: the success of any information posted there is measured by the number and polarity of reactions it gets from the ...

As part of our series discussing the evolution of digital advertising triggered by the concerns about privacy on the web, we have published articles on how to target consumers without ...

Although most businesses sighed with relief after Google announced its intentions to stop supporting third-party cookies two years later than originally planned, the need to rethink advertising strategies is still ...

Dieser Artikel wurde aus dem Deutschen übersetzt. Sie finden die Originalversion hier. Radio was said to be dead. But now podcasts, digital audio, and smart speakers are creating an audio boom ...

Marketing is traditionally the department led by experience and gut feeling, relying on user metrics and agency recommendations on the market shifts to come ahead and the competition to look ...

In the ever-broadening media landscape, succeeding on a large scale rarely depends on a single channel: a combination of marketing activities generates awareness and motivates consumers to direct their choice ...