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Although most businesses sighed with relief after Google announced its intentions to stop supporting third-party cookies two years later than originally planned, the need to rethink advertising strategies is still ...

Dieser Artikel wurde aus dem Deutschen übersetzt. Sie finden die Originalversion hier. Radio was said to be dead. But now podcasts, digital audio, and smart speakers are creating an audio boom ...

Marketing is traditionally the department led by experience and gut feeling, relying on user metrics and agency recommendations on the market shifts to come ahead and the competition to look ...

In the ever-broadening media landscape, succeeding on a large scale rarely depends on a single channel: a combination of marketing activities generates awareness and motivates consumers to direct their choice ...

As advertising technologies evolve, so do fraud mechanisms. The higher the degree of digitization, the more potential for digital fraud emerges. With more and more ads traded programmatically and fraud ...

To follow up on the status quo on cookieless future, we would do our first dive on cookieless targeting as it offers an opportunity to launch very quickly. We will ...