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Google is changing the rules of the game again by introducing a new proposal for advertisers in an attempt to replace the third-party cookies as it wishes to. The alternatives ...

Marketers should spend their budget where the absolute ROI is greatest or the return-to-cost ratio is best. This can be achieved with the help of data-based budget allocation. Content Budget ...

The growth in the amount of data we as people store is staggering. According to Statista 1.327 exabyte data volume has been stored in data centers worldwide. In the past two years, ...

As a our series continues to promote media diversification beyond WG, Madvertise has accepted the challenge to talk about Mobile advertising : Thanks Madvertise to help us understand the benefits ...

In Germany, 62.6 million people used a smartphone last year. This means that the proportion of smartphone users among the population in 2021 was around 88.8%. According to forecasts, the ...

Imagine driving a car without knowing your current speed, how much fuel you have left, or how much further until you reach your destination. One can calculate by hand, regularly, ...