Mercury Media Technology GmbH & Co. KG
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How to use Bayesian Hierarchical Marketing Mix Modeling (BHMMM) to redefine marketing strategies at a regional level
Welcome back to the world of Marketing Mix Modelling (MMM) with a Bayesian twist. In our last article, we introduced the concept of Bayesian MMM and how it revolutionizes the ...
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Bayesian Marketing Mix Modeling: Navigating the Marketing Maze with Bayesian Intelligence
In the realm of business, effective marketing strategies are paramount for success. One crucial aspect is understanding which marketing mix element contributes most to the desired outcomes. A powerful tool ...
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The Truth about Marketing Mix Modeling: Q&A
Marketing Mix Modeling (MMM) is a powerful tool for marketers and decision-makers based on advanced machine learning and predictive algorithms. Its results help find answers to many marketing questions - ...
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What is Self-Service Marketing Mix Modeling?
In today's rapidly evolving and highly-competitive business environments, marketers are under more pressure than ever to optimize their marketing performance and drive business growth. That's where Self-Service Marketing Mix Modeling ...
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Marketing Mix Modeling Software - Build vs. Buy
Marketing Mix Modeling (MMM) has become a widely adopted practice among consumer goods companies over the past two decades, with many Fortune 500 companies making it an essential component of ...
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Marketing Mix Modeling vs. Media Mix Modeling: Differences, Similarities, and Use Cases
The terms “Marketing Mix Modeling” and “Media Mix Modeling”, both called MMM or 3M, are often used interchangeably. However, they refer to two different concepts with different objectives and use ...
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