Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
Blog Searchresults
Get to know MMT: Insights into Our Culture and Work Ethic
As a company that develops innovative software in the MarTech sector, our employees are our greatest asset and the core of our corporate identity. Starting with four employees in 2016, ...
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New customer acquisition: Twins Digital chooses MMT's Media Operations Platform "Mercury" for future-oriented media management
Mercury Media Technology (MMT) is pleased to welcome Twins Digital as a new customer. The aim of the collaboration is to optimize Twins Digital's media operations through forward-looking SaaS solutions. ...
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Unveiling the Future: AI Trends for Marketing
In the dynamic world of marketing, where market trends and technological advancements intersect, the role of Artificial Intelligence (AI) has become more pivotal than ever. As we embark on a ...
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ROMI Insights: Measuring Your Campaign's Marketing ROI Effectively
Marketers have to prove that their campaigns are successful, i.e., that the costs invested are in a satisfactory relationship to the result. The optimal KPI (Key Performance Indicator) for this ...
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How Bayesian Hierarchical Marketing Mix Modeling helps optimize regional media planning
Classic Marketing Mix Modeling (MMM) is an established tool for deriving recommendations for action in media planning. In our previous articles, we have already shown how the results of an ...
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Client win: Mercury Media Technology supports ANKOMM in its transformation towards data-driven media management.
The full-service media agency ANKOMM, which celebrated its 10th anniversary this year, is incorporating the Media Operations Platform of the Hamburg-based SaaS provider Mercury Media Technology (MMT) into its tech stack ...
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