Welcome to MMT's blog

Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.

Use of machine learning for Media Mix Modelling

Use of machine learning for Media Mix Modelling

In this article, you will learn about the different attribution models and their advantages and disadvantages. A special focus is placed on machine learning, which enables media mix modelling (MMM) ...
Read on
5 Steps to Data Maturity in Marketing

5 Steps to Data Maturity in Marketing

Data is not just a buzzword - it’s the new worldwide currency. Being data-driven is no longer a luxury but rather a precondition to succeed in the market. But here’s ...
Read on
5 tips to help you understand your data

5 tips to help you understand your data

The growth in the amount of data we as people store is staggering. According to Statista 1.327 exabyte data volume has been stored in data centers worldwide. In the past two years, ...
Read on
4 benefits: why using automated dashboards for decision-making in marketing

4 benefits: why using automated dashboards for decision-making in marketing

Imagine driving a car without knowing your current speed, how much fuel you have left, or how much further until you reach your destination. One can calculate by hand, regularly, ...
Read on
Cookie Life - Part 3: First-party data collection strategy

Cookie Life - Part 3: First-party data collection strategy

Although most businesses sighed with relief after Google announced its intentions to stop supporting third-party cookies two years later than originally planned, the need to rethink advertising strategies is still ...
Read on
Multi-Touch Attribution Model - Identifying the right channels

Multi-Touch Attribution Model - Identifying the right channels

In the ever-broadening media landscape, succeeding on a large scale rarely depends on a single channel: a combination of marketing activities generates awareness and motivates consumers to direct their choice ...
Read on


© Copyright 2022 | Mercury Media Technology GmbH