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How to use Bayesian Hierarchical Marketing Mix Modeling (BHMMM) to redefine marketing strategies at a regional level
Welcome back to the world of Marketing Mix Modelling (MMM) with a Bayesian twist. In our last article, we introduced the concept of Bayesian MMM and how it revolutionizes the ...
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Marketing Mix Modeling Software - Build vs. Buy
Marketing Mix Modeling (MMM) has become a widely adopted practice among consumer goods companies over the past two decades, with many Fortune 500 companies making it an essential component of ...
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Marketing Mix Modeling vs. Media Mix Modeling: Differences, Similarities, and Use Cases
The terms “Marketing Mix Modeling” and “Media Mix Modeling”, both called MMM or 3M, are often used interchangeably. However, they refer to two different concepts with different objectives and use ...
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What is Marketing Mix Modeling? Understanding the Basics of MMM
Have you ever wondered how to maximize the effectiveness of your marketing spend? With marketing mix modeling (MMM), you can gain valuable insights to determine which specific channels and advertising ...
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Media Mix Modeling for efficient Campaign Planning
How can you achieve the highest possible impact with an advertising campaign? How should your marketing budget be distributed across different channels over a planned period of time? These are ...
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How to increase your media efficiency with a holistic attribution model?
Too much spending, too little advertising impact. The complexity of the channel mix is increasing and, at the same time, the boundaries between offline and online are blurring: Marketers are ...
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