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The marketing world is abuzz with the possibilities of artificial intelligence. Especially in the areas of marketing measurement and Marketing Mix Modelling (MMM), new AI-powered platforms promise a revolution: faster ...

Any new Marketing Mix Modelling (MMM) project starts with thorough preparation steps: before we even collect and process the input data, we need to decide which data is relevant and ...

The marketing world is evolving rapidly, and technology is a central driver. In 2025, three major trends are in focus: Artificial Intelligence (AI) as a game changer, the balance between ...

The MarTech Summit once again proved to be a must-attend event for marketing and technology professionals. With a strong focus on in-house processes, artificial intelligence, and data quality, the discussions ...

Google has released "Meridian," an open-source solution for Marketing Mix Modeling (MMM). Google is taking the same step as Meta did in early 2021 with Robyn, only about four years ...

What is Marketing Measurement? Marketing measurement encompasses the methods, tools, and processes used to evaluate the effectiveness of marketing activities. It's about quantifying the impact of your marketing efforts. Often, ...