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Unveiling the Future: AI Trends for Marketing

Unveiling the Future: AI Trends for Marketing

In the dynamic world of marketing, where market trends and technological advancements intersect, the role of Artificial Intelligence (AI) has become more pivotal than ever. As we embark on a ...
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ROMI Insights: Measuring Your Campaign's Marketing ROI Effectively

ROMI Insights: Measuring Your Campaign's Marketing ROI Effectively

Marketers have to prove that their campaigns are successful, i.e., that the costs invested are in a satisfactory relationship to the result. The optimal KPI (Key Performance Indicator) for this ...
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How Bayesian Hierarchical Marketing Mix Modeling helps optimize regional media planning

How Bayesian Hierarchical Marketing Mix Modeling helps optimize regional media planning

Classic Marketing Mix Modeling (MMM) is an established tool for deriving recommendations for action in media planning. In our previous articles, we have already shown how the results of an ...
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Client win: Mercury Media Technology supports ANKOMM in its transformation towards data-driven media management.

Client win: Mercury Media Technology supports ANKOMM in its transformation towards data-driven media management.

The full-service media agency ANKOMM, which celebrated its 10th anniversary this year, is incorporating the Media Operations Platform of the Hamburg-based SaaS provider Mercury Media Technology (MMT) into its tech stack ...
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How to use Bayesian Hierarchical Marketing Mix Modeling (BHMMM) to redefine marketing strategies at a regional level

How to use Bayesian Hierarchical Marketing Mix Modeling (BHMMM) to redefine marketing strategies at a regional level

Welcome back to the world of Marketing Mix Modelling (MMM) with a Bayesian twist. In our last article, we introduced the concept of Bayesian MMM and how it revolutionizes the ...
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Bayesian Marketing Mix Modeling: Navigating the Marketing Maze with Bayesian Intelligence

Bayesian Marketing Mix Modeling: Navigating the Marketing Maze with Bayesian Intelligence

In the realm of business, effective marketing strategies are paramount for success. One crucial aspect is understanding which marketing mix element contributes most to the desired outcomes. A powerful tool ...
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