Holistic attribution - How to increase your media efficiency
Too much spending, too little advertising impact. The complexity of the channel mix is increasing and, at the same time, the boundaries between offline and online are blurring: Marketers are ...
DER Touristik Deutschland is step-changing its media business using MMT SaaS Solutions
High manual workload, low data transparency, and the need for improving quality management were the main reasons that in 2021 DER Touristik started investigating tools that will help to step ...
5 campaign management challenges - how can a media operations platform help?
With media operations platforms, advertising companies and agencies can significantly simplify their campaign management and thus save costs and time. To find the right tool, companies should analyze their needs, ...
The benefits of standardized reporting
Marketers often have a veritable flood of data at their disposal, which offers the opportunity to implement data-driven marketing. However, in order to provide added value, data must be collected, ...
MarTech solutions: build vs. buy
In the search for the right MarTech solution, companies are faced with the decision to buy a ready-made, market-adapted software product or to develop a tool themselves. Both options have ...
How agile marketing can succeed - 4 hands-on tips
To keep up with the complexity and speed of today's marketing, to be successful and even more satisfied with their own work, marketers need to adopt new ways of working. ...
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