For years, media operations teams have solved fragmentation by adding more tools. A platform for planning, another for reporting, another for creative versioning, another for billing reconciliation. Each one solves ...
Making Complexity Scalable: Beyond Manual Workflows The Reality of High-Growth Media: KDM manages demanding campaigns across a wide range of channels – from search and social to programmatic and ...
The digital agency la red is announcing its strategic partnership with Mercury Media Technology, a leading provider of media operations technology. With the implementation of the Mercury platform, la red ...
The decision that feels obvious There is a moment most media organisations know well. The available tools don't quite fit. The agency stack is a black box. The data lives ...
A decade of accumulation Think about how media operations has evolved over the last twenty years. Every new wave of technology, programmatic buying, cross-channel planning, performance dashboards, arrived with a ...
"We'll build that in-house" – a sentence with consequences With the rise of increasingly powerful AI agents and vibe coding tools, we hear this sentence more often than ever: "We ...