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Why Media Operations Needs a System of Record — Not Another Tool

Why Media Operations Needs a System of Record — Not Another Tool

For years, media operations teams have solved fragmentation by adding more tools. A platform for planning, another for reporting, another for creative versioning, another for billing reconciliation. Each one solves ...
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Discover how Kontor Digital Media (KDM) created a seamless ecosystem by integrating Mercury's specialised media logic with the commercial power of QuoJob.

Discover how Kontor Digital Media (KDM) created a seamless ecosystem by integrating Mercury's specialised media logic with the commercial power of QuoJob.

Making Complexity Scalable: Beyond Manual Workflows The Reality of High-Growth Media: KDM manages demanding campaigns across a wide range of channels – from search and social to programmatic and ...
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la red Optimizes Media Operations with MMT's Mercury Platform

la red Optimizes Media Operations with MMT's Mercury Platform

The digital agency la red is announcing its strategic partnership with Mercury Media Technology, a leading provider of media operations technology. With the implementation of the Mercury platform, la red ...
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The Build Trap - Why decisions to build in-house feels right - and what it actually costs

The Build Trap - Why decisions to build in-house feels right - and what it actually costs

The decision that feels obvious There is a moment most media organisations know well. The available tools don't quite fit. The agency stack is a black box. The data lives ...
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The media industry doesn't have a technology problem. It has a foundation problem.

The media industry doesn't have a technology problem. It has a foundation problem.

A decade of accumulation Think about how media operations has evolved over the last twenty years. Every new wave of technology, programmatic buying, cross-channel planning, performance dashboards, arrived with a ...
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The Code Trap: Why Vibe Coding Can Become the Most Expensive Decision in Your MarTech Stack

The Code Trap: Why Vibe Coding Can Become the Most Expensive Decision in Your MarTech Stack

"We'll build that in-house" – a sentence with consequences With the rise of increasingly powerful AI agents and vibe coding tools, we hear this sentence more often than ever: "We ...
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