Mercury Media Technology GmbH & Co. KG
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20097 Hamburg / Germany
Welcome to MMT's blog
Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
In the Age of AI Agents, Systems of Record Gain Strategic Importance
Why AI Puts Interchangeable SaaS Under Pressure and Marketing Needs a True Single Source of Truth The discussion around AI Agents and Large Language Models is often oversimplified. Many hear ...
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Marketing Effectiveness: How Data-Driven Practices Maximize Media Impact
Marketing departments today are under immense pressure: budgets must be deployed more transparently and efficiently, while teams simultaneously struggle with increasing workloads despite a wide range of automation tools. Yet ...
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5 campaign management challenges - how can a media operations platform help?
The complexity of digital advertising has reached new heights in 2025. As marketing teams juggle an ever-growing number of channels, platforms, and data sources, one thing becomes increasingly clear: efficient ...
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AI-powered marketing measurement and Marketing Mix Modelling platforms: a panacea or a black box?
The marketing world is abuzz with the possibilities of artificial intelligence. Especially in the areas of marketing measurement and Marketing Mix Modelling (MMM), new AI-powered platforms promise a revolution: faster ...
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Feature Selection for Marketing Mix Modelling using Boruta Algorithm
Any new Marketing Mix Modelling (MMM) project starts with thorough preparation steps: before we even collect and process the input data, we need to decide which data is relevant and ...
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MarTech Trends 2025: The Future of Digital Marketing
The marketing world is evolving rapidly, and technology is a central driver. In 2025, three major trends are in focus: Artificial Intelligence (AI) as a game changer, the balance between ...
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